Owner of In Your Business LLC.
President of Business Operations

Alex brings with him extensive experience in business management, financial operations, tax preparation, and entrepreneurship. Alex Wasserman is the founder of In Your Business LLC, operating as Vegas Bookkeeping Services. His diverse background in hospitality, retail, Finance and professional services provides him with a well-rounded understanding of the challenges facing business owners.

Alex brings a wonderful blend of personality, professionalism, understanding, and helpfulness, combined with a natural talent for problem-solving, brainstorming, and outside-the-box thinking. A rare combination of creative and analytical, he studied Mathematics and Graphic Design with a minor in Computer Applications, bringing both perspectives into his approach to business and financial strategy.

Specializing in bookkeeping, tax planning, financial analysis, and business advisory services, Alex goes beyond traditional accounting to help entrepreneurs identify opportunities, improve profitability, and develop practical solutions tailored to their unique needs.

As both a business owner and financial consultant, Alex believes successful businesses are built through strategic thinking, strong relationships, and a willingness to approach challenges from different perspectives. His goal is to provide clients with the financial clarity, creative solutions, and personalized guidance necessary to achieve lasting success.

He is considered a jack of all trades by his peers but also a master of some. Bring him "In Your Business" and you'll be happy you did.

With more than 15 years of experience in restaurant management, executive leadership, and business operations, Amber Ranzoni brings extensive expertise in operational efficiency, team development, and organizational growth. Her background includes executive leadership within a multimillion-dollar restaurant brand, where she developed a deep understanding of high-volume operations and effective business management.

Throughout her career, Amber has specialized in personnel management, cost controls, employee development, vendor relationships, and implementing systems that improve productivity and profitability.

As Vice President of Consulting Services at In Your Business LLC, Amber helps business owners identify operational weaknesses, strengthen leadership teams, and develop practical strategies for sustainable growth. Her approach emphasizes accountability, streamlined processes, and building organizations capable of operating efficiently without constant owner involvement.

Combining hands-on industry experience with strategic thinking, Amber is committed to helping businesses improve performance, develop stronger teams, and establish the operational foundation necessary for lasting success.

Daniel Cook is an accomplished business leader specializing in organizational growth, team development, and operational strategy. Bringing with him more than 30 years of experience in management, executive leadership, and business operations.

Throughout his career, Daniel has overseen teams of more than 400 employees, demonstrating exceptional leadership and the ability to manage large-scale operations. Among his notable achievements, he developed and implemented an operational system adopted company-wide that increased sales by more than 40% within its area of implementation.

In addition to his corporate leadership experience, Daniel has owned and operated several service-industry businesses, providing firsthand insight into entrepreneurship, financial oversight, customer relations, and business development.

His leadership philosophy emphasizes accountability, innovation, strategic thinking, and measurable results. Combining executive-level management experience with an entrepreneurial perspective, Daniel helps businesses strengthen their operations, develop effective teams, and implement strategies that drive sustainable growth and long-term success.